A 'New, New' Revenue Category

Join brands to unleash a new dimension of rights management

Why leading brands are interested in Mimo

Monetise live moments outside of the live broadcast

Build a direct connection with unique content

Acquire the rights of fan generated content with smart redemption campaigns

Create a natural cross-over with other sports, entertainment and social media platforms with a portable asset class

Assess Mimo's brand alignment
Review the culture, sustainability, inclusiveness, accessibility, and governance of the organisation, its athletes and fans
Assess the incentive model and ROI
Evaluate the incentive structure to drive maximum participation across all stakeholders for best returns
Implementing Mimo
Adopt Mimo's moment capture and redemption strategy to activate content and fan engagement across your ecosystem
Launch the best fan and community-friendly programme
Structure an effective communication strategy to maximize reach, engagement, and business outcomes

✓

Unlock a new, scalable revenue stream
Tap into fan-generated content by licensing copyrighted media—adding new monetisation without cannibalizing existing channels
✓

Strengthen fan loyalty through ownership
Let your audience co-own and engage with real content assets, turning passive consumers into active stakeholders
✓

Legally safe, brand-aligned content supply
All media comes with clear copyright transfer and licensing, so you can deploy fan content confidently without legal risk

Download Report